Premier Tech, a pioneer in the field of growing media with its PRO-MIX® brand, proudly announces that its proprietary biological active ingredients will be unified under the AGTIV® brand, emphasizing Premier Tech’s commitment to innovation and dedication to providing superior growing solutions.

“We are excited to announce the combination of two of Premier Tech’s premium brands: PRO-MIX® growing media and AGTIV® biological active ingredients. Our commitment to pioneering innovation and upholding quality continues to drive us forward into a new era.” said Scott Thornton, Vice-President Sales – North America at Premier Tech Growers and Consumers.

What does this mean for growers? The trusted performance of PRO-MIX® products remains unchanged, meeting the high standards expected by professional growers. Alongside their commitment to consistency and quality, Premier Tech is dedicated to deliver added-value and innovation to benefit growers with the latest advancements in biological technology.

PRO-MIX® BIOSTIMULANT and MYCORRHIZAE™ are now introduced with distinctive names, reflecting their specific actions on plants:


Helps plants to reach and absorb more nutrients and water thanks to Mycorrhizae.


Reinforces plants with a healthy root zone thanks to Bacillus.


Provides a healthy and expanded root system that absorbs more nutrients and water thanks to Bacillus & Mycorrhizae.


This new nomenclature simplifies the understanding and benefits of AGTIV® biological active ingredients that are integrated into PRO-MIX® growing media. The transition to the new AGTIV® brand and product names will take effect on July 1st, 2024, with the new packaging gradually introduced throughout the year.

Premier Tech looks forward to supporting the continued growth and success of growers in this exciting new chapter of PRO-MIX® with AGTIV®.

About Premier Tech Growers and Consumers:
Premier Tech Growers and Consumers has been a leader in providing top-quality plant growing media since 1968. With a commitment to innovation and customer satisfaction, PRO-MIX® and AGTIV® are trusted partners for professional growers across diverse markets.