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PRO-MIX® is launched in France

Tuesday, January 16, 2018

PRO-MIX line for off-soil vegetable productions in France

PRO‑MIXMC: NEW BIOTIZED GROWING MEDIA PRODUCT LINE BY PREMIER TECH HORTICULTURE

Vivy (France), January 16, 2018 –Premier Tech Horticulture, a major player in the field of customized growing media formulation and production, is launching its PRO‑MIXMC line for off-soil vegetable productions in France. As the new year starts, the company steps into the vegetable production picture with an innovative product line relying on both Premier Tech Horticulture's renowned expertise and the effectiveness of the microorganisms developed by Premier Tech.

www.pthorticulture-france.com (French version only)

 

FORMULATION EXPERT AFFIRMS AND REALIZES ITS WILL TO PARTNER WITH THE VEGETABLE PRODUCTION INDUSTRY IN FRANCE

Premier Tech Horticulture is mainly renowned on national horticulture and nursery markets. The growing media specialist strengthens its positioning in off-soil vegetable productions through a brand new line of customized growing media for crops, including strawberries, raspberries, tomatoes and vegetable plants. 

Creating value for its clients, meeting the cultural needs as well as the economic and environmental issues of vegetable growers, such is the company's guiding philosophy. This renowned expertise is now visible through the PRO‑MIXMC brand for vegetable productions.

 

PRO‑MIXMC: CUSTOMIZED FORMULATION AND NATURAL ACTIVE INGREDIENTS

PRO‑MIXMC, a premium brand, is an innovative line of customized and value-added products with the presence of natural active ingredients that allow for an optimal management of vegetable productions. The biotechnology developed by Premier Tech is added to Premier Tech Horticulture's customized formulation.

The microorganisms contained in PRO‑MIXMC products have been selected for their beneficial effects on the growth of various vegetable crops. Two major natural active ingredients are added to the formulations: Bacillus Pumilus (PTB180 – AMM 1150019), and mycorrhizae (Glomus Intraradices PTB297 – AMM 1170375), microorganisms selected to stimulate the development of roots, promote the growth of crops, and invigorate soils, and this, in a most natural and effective way.

Gamme de produits PRO-MIX pour les cultures maraîchères hors-sol

"PRO‑MIXMC BTX for biotized clods,
PRO‑MIXMC CUB for raspberry crops,
PRO‑MIXMC GBX for strawberry crops,"

 

1968: NORTH AMERICAN DEBUT OF PRO‑MIXMC

The launch of January 10, 2018, also marks the 50 years of existence of the PRO‑MIXMC brand in North America. The choice of the name PRO‑MIXMC affirms Premier Tech's will to strengthen its image and visibility on French markets, allowing the company to increase its local presence with Premier Tech Horticulture. 

 

Vivy: European head office of Premier Tech Horticulture and Premier Tech Agriculture

Vivy (Maine-et-Loire 49) groups together the growing media activities with Premier Tech Horticulture (3 production sites in France (Vivy 49, Aubigné-Racan 72, Arandon 38) and 1 production site in the Ivory Coast for coir) and the marketing activities of natural active ingredients on agricultural markets with Premier Tech Agriculture. 

 

Corporate profile – Premier Tech

Premier Tech has been growing its leadership position globally for nearly 95 years, driven by the collective power of its 4 500 team members in 27 countries. Leveraging its human capital as well as a deeply rooted Culture revolving around innovation and excellence, Premier Tech focuses its efforts in three core industries: Horticulture and Agriculture – greenhouse production, agriculture, and lawn and garden; Industrial Equipment – rigid and flexible packaging, material handling, and palletizing; and Environmental Technologies – wastewater treatment and rainwater harvesting. Committed to the long-term success of its clients, Premier Tech today records sales of 410 million euros, backed by a strong manufacturing and commercial expertise, a far-reaching entrepreneurial approach and a quarter century-long track record of solid growth.

PRO‑MIXMC and its logo PRO‑MIXMC are registered trademark of PREMIER TECH Ltd.